Digital Product Strategy
Our project approach by means of
10 major changes
- Consideration of future corporate strategy, corporate objectives and major USPs
- Definition of the role of digitisation within the strategy
- Record existing product portfolio and define required digital products, services and functionalities to achieve objectives
- Integration of AI into the strategy
- Determination of 3 alternative paths to achieve objectives
- Definition of 10 major changes within the organisation, IT, service, production and operations caused by the evolution of the product portfolio
- Manage change process
- Fail fast through MVPs and tests
- Manage project of integration with internal teams and partners
Our project experience
Starting point for the development of the digital products and services strategy
- No existing product management roles, only indiviudal solution sales
- Scaling effects required to achieve planned growth but difficulties due to customized sales approach
- Very manual setup and servicing of customers
- Barely any self services available
Alignment of strategic implementation directions: : One Platform, Global Expansion, Converge Products, Expand Value Chain by Data Services, Increase Operational Excellence
Close alginment with sales and customer service specifically in concept phase
Conceptual design of automated signup processes, self service areas, and integration into required systems
Combination of products into bundles
Booking of additional services by customers without manual intervention
Integration of AI especially in Customer Service Area
Training concept for sales
Here's to good collaboration
We look forward to hearing from you!
Get in touch with us and together we find out how we best can support you.